Leader in Digital and Growth Product Management

BuckUp | August 2024 – Present

• Led all of BuckUp’s digital efforts and GTM strategy.

• Search optimization (SEO) grew organic impressions by 1,532% and clicks by 1,890%.

• Used A/B testing to grow website landing page and PDP conversion rates by 195%.

• Diversified social channels to include vertical video, averaging 2.9k views per video.

• Conducted paid search and paid social ad campaigns.

• Optimized ad campaigns through platform A/B testing tools.

• Brought in UGC creators and affiliate marketing strategies to diversify audience sources.

• Accountable to revenue and customer growth goals.

• Vetted, onboarded, and oversaw vendor partnerships.

Gannett USAToday | May 2023 – November 2024

• Led a team of 10, including Product Managers, SEO analysts, and Marketing ICs.

• Set KPIs and OKRs, hired and coached team members to achieve their aligned goals.

• Achieved leadership’s goals for revenue growth and budget adherence.

• Product team ran a 7M+ MAU content ecosystem.

• Marketing team’s purview included social (+1M followers) and email (+2M subscribers).

• Conducted user research and market analysis to set product strategy.

• Advocated for and moved the engineering team from ad-hoc to Agile Scrum.

• My A/B tests raised subscription rates (+17%), CTR (+38%), and pages per session (+19%).

• Completed MVPs and proof-of-concepts to test new technologies, like CMS and CRM platforms, MarTech tools, and AI utilization.

• Oversaw replatform and data migration (proprietary CMS to WordPress Enterprise).

Bloomberg LP | February 2020 – May 2023

• Designed, produced, and launched 32 marketing-focused websites (3M+ MAU).

• Managed mobile-first design systems.

• A/B and multivariate tested for landing page conversion rate optimization (+37%).

• Architected and used features that personalized landing pages, increasing CTR by 61%.

• Operated as Scrum Master, running Agile Scrum ceremonies with 15 engineers and 6 PMs.

• Worked with governance and legal teams on data privacy law compliance features.

• Data-driven decision-making through Google Analytics, Looker dashboards, and A/B tests.

SolarWinds | August 2014 – February 2020

• Launched a gamified forum for support case deferral (CMS) and customer education (LMS).

• Evangelized products within the community and communicated new features.

• Practiced product storytelling through feature explainers, customer education sessions, industry events, podcasts, public speaking, and webinars.

• Managed and iterated a public-facing product roadmap.

• Collaborated with business leaders, developers, support, sales, and internal stakeholders.

• Generated buy-in for ideas and delivered on-time and on-budget features.

• Allocated team budget, ran vendor contract negotiations, and day-to-day vendor operations.

• Used technical writing skills to create documentation and playbooks for feature adoption.

• Managed QA process and user acceptance testing (UAT) program.

Benefitfocus | July 2012 – August 2014

• Oversaw product strategy and positioning, aligning market demand and differentiators.

• Championed process improvement to gain efficiencies, from the go-to-market strategy to the feature delivery pipeline.

• Managed QA process and user acceptance testing (UAT) program.

Appen Butler Hill PMO | February 2010 – July 2012

• Ran end-to-end localization and data validation projects spanning 52 global markets.

• Developed proprietary AI and ML data analysis tool offerings for companies like Facebook, Google, Twitter, and eBay.

• Wrote project plans and Gantt charts with thousands of dependencies across multiple teams, then implemented and ran those projects.

• Headed our special projects division, providing customized beta services and pilot projects for new clients and existing partners looking to test innovative approaches.

Destination Hotels and Resorts | January 2006 – February 2010